Acquire new customers, retain others, are the main tasks of a marketer. To make a website visibility, some techniques are observed. For now, the question is no longer how to be on the net, but rather how to be visible and convert internet users in customers. Here are some advices :
- Use geo ads
Use Google tools (search and display network) to let you know in a specific geographic location.
- Use a controlled retargeting
Welcome to the era of retargeting. Overall, when you see a product the website on which you are, put a cookie in your browser and transmits information to its advertising agencies who are responsible to meet you on the internet and remind to their good memory. Very effective technique but to master well because that can happen "nagging".
- Customize the site
Propose sites with products that adapt to the user. Customization "on-site" is an incredible vector to increase the conversion rate of your website. It can also be used to create traffic by retaining newcomers. What better to change the user's home page according to its profile. If this is the first time, you must offer him a subscription to the newsletter. If he has already come, you can propose products viewed (it surely returns for more). If it is a buyer, a small thank you message for his loyalty and a direct link to its "Privilege Area" will always make him happy. The advantage of this technique is to encourage the user to perform the first click to discover the universe of the brand, and thus reduce the bounce rate, that is to say the percentage of Internet users directly without starting again perform one click.
- Highlight the customers
Who better to talk about your products that customers who have experienced them ? You can ask them to send photos to your blog with a testimony. The customer is involved for the brand and for its agency and this will show your future prospects that customers are satisfied.
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